Marketing Executive Resume

The job search is akin to a trial by fire. Your marketing executive resume is, first and foremost, a marketing piece, and you’re promoting something near and dear to your heart: your own career.

Your resume must stand out to a prospective employer by saying something that sets you apart from the crowd. It’s not enough to have a professional-looking document that’s nicely laid out and follows all the conventions. Those things are important, but your resume must itself demonstrate your shining ability in your chosen field. It stands as a sample of your best work.

As Estee Lauder said, If you don’t sell, it’s not the product that’s wrong – It’s you. That includes selling yourself.

No other field faces this problem, but a strategy straight out of Marketing 101 can help. Remember that fancy features are not what sell a product. People buy because of the ways in which they expect to benefit. Prospective employers are no different. Show them your value by emphasizing your value to past employers.

First, start with an executive summary, but stay far away from jargon and generalities. Stick to accomplishments that are worth highlighting, the things you have done that made a quantifiable difference in the past.

Second, avoid job descriptions that consist of titles, tasks and responsibilities. Instead, be specific and quantifiable. Highlight accomplishments that were of real benefit to previous employers and, whenever possible, reduce those accomplishments to numbers. If sales improved or waste was cut, tell the specifics of that story.

Not every marketing executive is at her best when marketing something as personal as her own ability, especially when confronted with an unfamiliar environment like the job market. Don’t hesitate to get help from a professional. Creating your resume may turn out to be the most important marketing job you’ve ever tackled.

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